For my graduation project I chose to re-brand the renowned vintage store Laura Dols. It's based in Amsterdam and frequently visited by not only vintage lovers but designers such as Viktor & Rolf and Jean Paul Gaultier, to name a few. They thrive on 1950's glitter & glamour from Hollywood, yet there was no visual translation (besides the actual garments) as such. To me, this was a shame and I decided to create a fictional product and collection look book to capture the beauty of the garments from various pasts. Presenting the 50's suitable for women today.
In reality Laura Dols was enthused by the end result and I'm currently freelancing as the Online Fashion Director. www.lauradols.nl